creation of an optimal visual product placement.Primary targets which should be achieved with planograms: Apparel brands and retailers are more focused on presentation and use pictorial planograms that illustrate the look and also identify each product. Fast-moving consumer goods organizations and supermarkets largely use text and box based planograms that optimise shelf space, inventory turns, and profit margins. It is primarily used in the retail sector.
The rules and theories for the creation of a planogram are set under the terms of merchandising.
A planogram defines which product is placed, in which area of a shelving unit and with which quantity. Today, planograms are used in a variety of retail areas. Often, a consumer packaged goods manufacturer will release a new suggested planogram with their new product, to show how it relates to existing products in said category. A planogram is often received before a product reaches a store and is useful when a retailer wants multiple store displays to have the same look and feel.
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